Hello, I’m Bonnie Duffley, a Principal Product Designer working at The Walt Disney Company for the last 10 years.

I’ve previously worked in User Experience and Creative Direction roles at The Boston Consulting Group, Huge, 72andSunny, and Saatchi & Saatchi.

I’m unique in the creative world as I have an MBA from UCLA Anderson, a top business school. My speciality is combining creative strategy with tangible deliverables to result in real, measurable business outcomes. Oh, and I’m also an expert at creating compelling decks. 🙂

Find me on LinkedIn, , and Dribbble. This portfolio is currently in progress. 

I’m a maker – a strategic thinker and multifaceted digital product designer that specializes in creating innovative digital experiences (web, mobile, app, smart TVs, gaming consoles, virtual reality, in-store installations, etc.). My approach combines strategic business acumen, technical knowledge, and hands-on design skills.

Clients:

 

Process:

As a product designer, my role is to understand business objectives, understand user objectives, and design a full-stack solution. 

A product designer is different from a visual designer, user experience designer, or UI/UX designer in that we must be able to understand and execute the user experience of a product as a whole; not purely as interaction (feel) or visual (look) design.

My process is typically made up of the following phases:

    • Empathize: Conduct first and secondary research to develop a deeper understanding of my users.
    • Define: Use my research to define the true problem to solve and begin to highlight opportunities for innovation.
    • Ideate: Rapid generation of potential solutions via sketching, wireframing, visual design, etc.
    • Prototype: Build a prototype (or series of prototypes) to test potential solutions. I can prototype in HTML, CSS, JS, and typical prototyping tools like Figma, Framer, Webflow, After Effects, Principle for Mac, etc.
    • Test: Find out if my prototypes meet users’ needs. I love usertesting.com and working with research teams of all sizes!
    • Implement: Bring the vision truly to life. By having a strong grasp on technology, working with developers and going through the build process is rewarding and gratifying. From there, we measure and iterate!